FYC has won a prestigious beauty award just one year since it first launched.
The Pure Beauty Awards are the biggest and most recognised awards in the beauty industry. Brands are first shortlisted by a team of experts, and then the public vote for the eventual winners.
FYC was shortlisted with two products in the Best New Textured Hair Product category. FYC Leave In Conditioner was awarded Bronze, while the Refresh & Detangle Spray was crowned the winner with the Gold award.
The award was accepted by FYC co-Founder Robert Binns at a glamorous ceremony in London, which was hosted by RuPaul’s Drag Race star Cheryl Hole.
Binns commented, “We’re absolutely thrilled! It’s a great honour to be commended in this way, and its testament to how much our customers love the products. FYC was created with customers in mind, so this is proof that we’re doing the right thing!”
FYC is based in Cotton Court in Preston, Lancashire. The range was first developed as Binns was unable to find suitable products for his own daughter’s hair. The products are especially for Afro-European mixed textured curls, are easy-to-use, and accessibly-priced from £4.99 to £7.99. The range is fully made in Britain.
“Walk down any hair aisle in the country and you’ll now see a dedicated curl section. This wasn’t the case 5 or 10 years ago. It’s a huge and growing market, so for industry experts and our customers to rank our products so highly is a real achievement.”